This project is a conceptual Freebirds package rebranding. The goal of this project was to elevate the packaging and give it a fun and playful personality that is reflective of the brand's attitude and voice. The brand's approach is always relaxed and never takes itself too seriously, these traits are reflected within the store interiors (filled with customer made foil art) that is dynamic, fun, and an organic touch point for the consumer. Those ideas were used to direct the art style for this conceptual packaging. We want the packaging to help drive even more joy and inspiration to the consumer.
Art Director & Illustrator: Randy Appling Jr.
Production Artist & Illustrator: Esmeralda Morales
Client: Art Institute Project
Date Completed: 8/23/2014