SKILLS
Art Direction
Graphic Design
Package Design
Brand Development
Page Layout
Logo Design
Digital Illustration
Photography
Brand Color &
Consistency Management
Organization
Detail Oriented
Building Relationships
Strong Communication
MY TOOLS
InDesign
Photoshop
Illustrator
After Effects
Dimension / Boxshot
Microsoft Office Suite
AWARDS
JCPenney
The Golden Rule & Warrior Spirit Coin Award - 2016
INTERESTS
Illustration / Drawing
Motion Graphics
Indoor Gardening
Painting
Photography
Cooking
Exercising

WORK EXPERIENCE
APPLING DESIGN
Freelance Designer
Addison, Texas | Jan 2016 - Current
Conceptualized and designed brand architecture, logo designs, and packaging solutions,based on customer and industry feedback. I work to get the approved designs to a production ready format and manage color consistency and visual integrity.

J.C. PENNEY COMPANY INC.
Art Director - Creative Packaging
Plano, Texas | Jan 2017 - Current
Designed, managed, and communicated branding and packaging layout standards for new and established private brands at JCPenney. I worked with different brand partners within the company to maintain brand integrity for consistent multi-channel delivery and assimilation. Conceptualized and designed branding solutions, logo designs, packaging, and iconography systems based on consumer feedback for new product initiatives to help improve sales and consumer perceptions. Extensive experience on live sets,Art Directing photoshoots, working alongside photographers, stylists, models, and set builders to ensure the brand voice is maintained through photography and styling, as well as working with remote China based photography agencies.

J.C. PENNEY COMPANY INC.
Assistant Art Director
Plano, Texas | Nov 2014 - Jan 2017
Worked alongside Senior Art Directors to help create branding collateral in support of private brands. Including logo designs, packaging, and iconography. I also learned how to manage photoshoot needs, and effectively execute brand photography based on the style guide. Learned to effectively communicate color correction comments to digital retouching teams, and brand color standards for global printing partners.

ART INSTITUTES OF DALLAS
Graphic Design Intern
Dallas, Texas | Jan 2014 - Nov 2014
Designed posters and other printed collateral for student events and portfolio reviews.
Also had the opportunity to design the 50 year anniversary logo.
EDUCATION
THE ART INSTITUTE OF DALLAS
Bachelor of Fine Arts - Graphic Design - GPA 3.5
Dallas, Texas | 2011 – 2014
I was a very active student who was always involved with the student body, and participated in a graduate mural project to benefit a local public school. I also worked as the student graphic design intern for just under one year, and graduated with honors.
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